Addison-Wesley - Addison-Wesley Publishers developed an array of tools, books and games for an interactive approach to elementary mathematics. BGDi featured elements of the interactive methods and tools on book covers and packaging. The complete kit was adopted by the California Board of Education for use in classrooms statewide.
packaging
Bison Brewery - Bison Brewing Company, a unique micro-brewing company based in California, wanted to expand into niche markets. BGDi redesigned the product brand and created new packaging system which was applied to both Bison Light Ale and their well-known Chocolate Stout.
signage
Cost Plus - BGDi designed a colorful, high-impact in-store brand presence for Cost Plus World Market for the '98 holiday. A variety of banners and aisle toppers and a retail shopping bag were used in retail nationwide.
packaging
Dataproducts - Dataproducts, a maker of laser and ink jet printers, made a strong entry into the cartridge replacement market. BGDi developed packaging with a high-visibility brand image and easy-to-read information for dozens of printer models. The line was displayed in BGDi-designed kiosks nationally.
collateral
Tribal Fusion - Tribal Fusion wanted a consistent and expanded application of its brand to all marketing channels. BGDi created print materials that projected life and excitement with a techno feel, and extended the look to tradeshow and web applications.
book
Wells Fargo - BGDi designed a 38-page coffee-table book about the bank's history and brand. The largest and most comprehensive single publication put out by the bank, this piece is the only unifying branding piece for Wells Fargo and its recent merger with NorWest Bank. It features hundreds of historic photos from the 1850s to the present and clearly builds equity behind the Wells Fargo brand as a significant part of American banking history and a key player in the growth and economy of the West.
