BGDI Strategic Brand Solutions
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id & web

Breast Cancer Research Program - The California Breast Cancer Research Program is the largest publicly funded breast cancer research resource in the United States. BGDi's challenge in developing this site was to help researchers accessing over 5,000 pages of technical content as well as the general public seeking information on breast cancer. Enabling donation online was a key functional goal.


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id & web

Nanomix - Nanomix was founded by leading nanotechnology researchers at U.C. Berkeley. BGDi created a new look emphasizing the focus on atomic-level nanomaterials in an identity system, web site, and collateral.


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id & web

The Pacific Group - BGDi created a new site for the Pacific Group, a public relations firm. BGDi used a strong color palette and simple animation elements to engage the viewer without excessive loading time. BGDi built the site around the identity system and tagline to create a strongly branded experience for the viewer.


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id & web

Berkeley ExecDev - The Center for Executive Development at U.C. Berkeley needed to clarify its positioning in relation to the Haas School of Business and other University entities. BGDi performed a customer survey and analyzed current positioning and market awareness. BGDi recommended a new name and tagline, and created a new brand for the program, including identity system, collateral and web site.


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web interface

Wells Fargo - BGDi designed the user interface for one of the first online banking sites for small business. Also produced a CD mailer and other direct-mail promotions for the bank's small business online banking initiative.


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