AGConsulting - BGDi created an ad campaign for AG Consulting that emphasized their consultants' depth of knowledge in enterprise change management and IT implementation. The theme was extended to trade show materials and other collateral.
mail & ads
Cepheid - To sell Cepheid's unique DNA detection instruments in the life sciences, public health, and clinical diagnostics markets, BGDi developed segmented ads and a series of personalized direct mailings directing recipients to a personalized landing page.
mail
Hewlett-Packard - BGDi developed a series of direct campaigns using database-driven personalization with quality digital color printing on HP's Indigo presses. BGDi delivered creative work to promote events in California and at a national tradeshow. The HP brand system was utilized throughout.
event & mail
IDG Books - With Microsoft's launch of their new Windows 2000 platform BGDi worked with IDG books in a campaign to focus on the IDG line of books that would assist IT managers in the transition to this new plat form. The Open a New Door campaign involved a product launch for their Windows 2000 series books, a series of ads re-branded a book series, and designing a 16,000-square-foot tradeshow booth.
print ads
Tribal Fusion - Tribal Fusion has experienced explosive growth in the online media world, selling web advertising space on hundreds of web sites. BGDi developed a series of full page print ads that feature web advertising channels delivered to media clients worldwide.
print ads
Verity - For this leading portal software company, BGDi focused on facts that demonstrated Verity's undisputed leadership in their market space to developed a national ad campaign. Ads appeared in the Wall Street Journal, Fortune magazine and other national publications.
