AGConsulting - BGDi developed a new brand image for what was the Application Group, repositioning the company from being an IT software integration company to a higher level consulting group specializing in human resources and finance. BGDi developed a new identity system, brand guidelines, marketing collateral and a complete roll out advertising campaign featuring the strengths of AG's people.
brand system
Ask Jeeves - BGDi redesigned the brand identity for this leading web search company, unifying the identity in a consistent and flexible branding system that works on and off line in a variety of environments. This work extended into redesigning the web site and brand guidelines for the entire company just prior to their IPO in 1999. BGDi has worked with Ask Jeeves on a variety of strategic projects including sub brand development, marketing literature and promotional campaigns.
brand system
Federal Home Loan Bank - The Federal Home Loan Bank of San Francisco is one of the largest providers of mortgage banking funds to commercial banks in the western United States. Their existing identity did not work well on the web. They also needed to unify the brand look for collateral to three different market and product segments. BGDi established an alternative visual brand identity for use in marketing and web communications and a cohesive visual brand system to distinguish the bank's communications by product and department.
brand system
Mobile Modular - BGDi updated the brand positioning and visual image of this market leader. The key to their success was service, reflected in the new tagline developed by BGDi - Your Project > Our Commitment. Visual strength on outdoor signage was a critical performance requirement for the identity.
brand system
Pet Food Express - Pet Food Express is the sixth largest pet food supply store in the US, with all 28 stores in the San Francisco Bay Area. Boasting high quality customer service, they wanted to differentiate their brand from the national corporate chains. BGDi established a new identity, tagline and a comprehensive signage and branding program to create greater customer awareness of this local brand.
identity
Verity - BGDi created a new visual brand logo for Verity to support the company's move from a search-only web site component to its desired position as a portal software provider to corporations worldwide.
