August 4, 1999 - Berkeley, CA - BGDi has completed a brand identity project with Ask Jeeves, the first natural-language question answering service on the Net.

BGDi worked closely with Ask Jeeves on their identity and Web site color palette to create a stronger online presence and a greater awareness in the consumer Internet landscape. BGDi is now executing materials for Ask Jeeves brand-building efforts in marketing communications, PR, multimedia and print.

ABOUT ASK JEEVES:
Ask Jeeves is the "first Internet butler". Residing at www.ask.com, Jeeves is the first plain English question answering service on the Net that engages you in a dialogue around your interest and points you directly to relevant answers. His answers have been hand-selected for credibility and accuracy by a team of sharp, culturally plugged-in editors. The Ask Jeeves knowledge base is uniquely attuned to the needs and interests of people of all ages and gets smarter every day based up questions people ask.

ABOUT BGDi:
BGDi is a leading marketing and design firm providing value to their clients through creative means such as Identity & Branding, Packaging Design, Business Communications, Annual Reports and Web Design and Development. Their mission is to develop design solutions that communicate the nature of their client's image, technology or brand through a systematic process of discovery and creativity. Their impressive client list includes Ask Jeeves, Wells Fargo Bank, Indus International, Sybase, HP, Fetzer Vineyards and Cost Plus.

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Editorial Contact:
BGDi
Michael Zinke
(510)843-0701
bgdi@bgdi.com

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