BGDi EXPANDS AS SINGLE SOURCE FOR BRANDING AND THE WEB

August 10, 2000 - Berkeley, CA - BGDi expands into new location as it grows its core business offerings that integrate brand solutions for growing companies and deliver on-target creative executions. These offerings include Web-site front-end, strategic brand development and integrated design solutions, placing the firm at the forefront of providing turnkey marketing and branding for start-ups. To accommodate additional staffing and new projects generated by the success of this strategic approach, BGDi has expanded into adjacent facilities at its offices in Berkeley.

"We are very excited about the growth of BGDi, especially in terms of the broader services we can now offer our clients," explains Steven Donaldson, co-founder and Chief Creative of the over twenty year-old company. "Although we specialize in branding, we really see our future in linking the power of strategic thinking and branding to Web and other marketing channels, all under one roof. We have created a results-oriented methodology we call Accelerating Brands™ that we use to shape brand strategy and guide creative work for clients ranging from Fortune 500 companies to unique technology start-ups."

Working closely in partnership with its clients, BGDi defines an over-all creative strategy based on client goals and specific needs. BGDi then applies its marketing expertise to develop and drive design solutions that bring the strategic branding concepts to life in the minds of the target audiences. The result is a comprehensive and cohesive branding solution that is mutually supportive across all platforms.

"The ultimate goal is to make the most of the client's competitive values and strengths and bring that message to their customers. Our methodology gives us the best tools to do that," said Donaldson.

The BGDi strategic approach has resulted in branding, Web and identity assignments for technology companies including diCarta, NoWonder (Full Circle) and Ask Jeeves. In addition, BGDi has built key strategic relationships with back-end companies to deliver e-commerce sites, including zBox and Celebration Fantastic.

Some of the new hires that support BGDi's growth include a brand strategist, additional account mangers, Web producers and programmers. The expanded team has expertise that includes packaging, promotions management and brand development.

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Editorial Contact:
BGDi
Michael Zinke
(510)843-0701
bgdi@bgdi.com

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