BGDi CREATES ID SYSTEM FOR FEDERAL HOME LOAN BANK OF SAN FRANCISCO
SAN FRANCISCO, CA - February 23, 2003 - The Federal Home Loan Bank of San Francisco has rolled out a new identity and literature system produced by BGDi. The new brand program is the result of BGDi's focused, 6-month process of discovery and creative effort.
This identity was developed as an alternative to the existing corporate identity. There was a critical need for a simple, compact, very legible mark that could be used in a great variety of situations‹wherever simple, strong visual identification is needed.
The FHLB of SF literature system will enhance the Bank's ability communicate its offerings creatively and consistently. The Literature System is designed to deliver a strong, consistent marketing presence for different Bank initiatives in the banking community.
" We wanted to encourage creative solutions" said BGDi President Steven Donaldson, "but within a framework that preserves the continuity of the Bank's image."
To tie all the communications together, BGDi developed the "Grid." the foundation of the systemproviding a consistent "look and feel.". The Grid divides the layout into an upper section reserved for title and graphics/images, and a lower band containing the identity.
BGDi developed a master palette of corporate colors and color sub-palettes to serve the needs of various Bank departments.
The system is currently being implemented as new communications are created, and the new identity is bringing increased visibility to the Federal Home Loan Bank of San Francisco.
ABOUT BGDi
Berkeley-based BGDi is a full-service branding and marketing agency that integrates strategy, marketing and creative execution into effective product launches and marketing campaigns. With over 20 years of B2B experience, BGDi builds brand identity, advertising and direct campaigns that integrate print and web-based marketing. BGDi's initiatives have helped generate revenue for clients ranging from Fortune 500 companies to high growth technology start-ups. For more information visit www.bgdi.com.
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Editorial Contact:
BGDi
Michael Zinke
(510)843-0701
bgdi@bgdi.com
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