April 2008: The Branded Buying Experience Online—How People Shop
March 2008: Top Technology Brands of 2007; Building Brand Loyalty
Aug 2007: The Holistic Brand Experience — Or, Why Palm Trees Mean Good Beer
July 2007: London Olympics Branding, Customer Experience, S.F. Recycling Campaign
June 2007: Sensory Branding, Customer Touchpoints, LA River Foundation Brand
May 2007: VW Branding Correction
April 2007: The WAMU Non-Bank, Venture Capital Website and Pet Food Express in SF
September 2006: Branding Telecom Services
March 2005: IBM TO LENOVA - Can brand equity be bought?
Jan 2005: Branding the Revolution
Dec 2004: Branding the Holidays
Nov 2004: Creating the Visible Brand
Oct 2004: Branding the Candidates
Sept 2004: What's in a Tagline?
Aug 2004: Creating the Customer Connection
