BGDi was retained by NexBase to create a new visual identity for the company to help position them more strongly pending a new funding round. During the research and analysis phase, the desirability of renaming NexBase came up. NexBase wanted a name and logo that communicated the strength of the company and differentiated them more clearly from competitors.

BGDi went to work. The first step was information gathering; results of key meetings and a questionnaire from NexBase's management team provided valuable information about the company mission, marketing strategies, key communications goals and product attributes. BGDi used this information to generate criteria to guide the naming and logo development process. The upfront research defined the focus: this company was providing a revolutionary new way to manage software contract relationships, moving from a traditional paper-based system to a Web-based ASP model. diCarta provides a Contracts and Revenue Management tool via the Web with annual subscriptions. By providing business process expertise through its Web-enabled applications, diCarta is able to quickly get customers up and running without the high cost and complexity associated with traditional implementations of ERP (Enterprise Resource Planning) or CRM (Customer Relationship Management) systems.

Many names were presented, including descriptive, generic and associative names. After a couple of rounds of name candidates were reviewed and trademark & domain searches were done, the decision was made to move ahead with diCarta. This name is based on the Italian words (from Latin), "di" meaning "of" and "carta" meaning "paper" (originally from the Greek for "papyrus"). The name refers to the original medium upon which contracts were recorded: paper. The result is an easy-to-pronounce, Web-friendly, descriptive and unique company name.